The AI Adoption Journey: A Survey of Credit Union Leaders
Artificial intelligence (AI) continues to dominate strategic conversations—but how are credit unions actually implementing it?
The Filene Research Institute surveyed 110 leaders across 78 credit unions to find out. The result? A revealing snapshot of where the industry stands in the AI adoption journey, who’s leading the charge, and which trends are emerging in real-time.
This 20-minute brief, “The AI Adoption Journey: A Survey of Credit Union Leaders,” from Filene’s Center for The Credit Union of the Future, highlights:
• What your peers are doing now with AI (and what they’re planning next)
• The top strategic use cases credit unions are exploring
• How leaders are balancing the risk of moving too fast—or falling too far behind
Executive Summary
Artificial intelligence (AI) is reshaping the way we perform complex tasks in the modern digital economy. In the midst of this dramatic shift, credit union leaders face pivotal decisions about how to use AI in their business model. Many already sense the growing implications of AI for the credit union of the future. But where do credit unions stand currently and where is the industry headed? This article gives you a snapshot of how credit union leaders are approaching AI. We report the results of a survey across 110 participants from 78 organizations with a focus on AI strategy, leadership, and use cases. If you’re a credit union leader and wondering what other credit union leaders are thinking, we hope our survey results will give you valuable context for your own decisions around AI.
Credit Union Implications
While AI adoption is increasing across every field, we are still in the “early days” and no settled, well-worn path has emerged as the clear, single method. There is no “X” at the end of the AI journey map because it’s still being drawn up. This report does, however, reveal emerging trends among the introduction and adoption of AI tools within credit unions. It points to the positive potential of AI to empower members, employees, and leadership to get things done in new and interesting ways.
We encourage you to review the survey results shared here as you consider your credit union’s own AI adoption journey. This information will give you a better sense of where you stand in relation to your peer institutions. And we even hope to inspire you—to encourage you to continue evolving, developing your AI strategy for the years ahead.