Sr. Director of Communications and Marketing
Bio: As the Sr. Director of Communications and Marketing, Amanda brings nearly 20 years of governmental/financial experience to NASCUS. Paired with an expertise in marketing strategy and consumer research, Amanda has led numerous multi-faceted engagement strategies from Michigan’s state-wide consumer awareness campaigns to international investment campaigns, Congressional engagement/outreach strategies and collateral development, as well as financial sector COVID-19 impact research and analysis. Amanda is well versed in user experience, public policy, market intelligence, and statistical methodologies to maximize organizational efficiencies and outreach.
Amanda is an honors graduate of Michigan State University (MSU) with an M.S. in Marketing Research and a B.A. degree in Psychology. She serves on the Digital Marketing Program Advisory Council for George Washington University and continues to serve as a volunteer for Business Professional of America for 10+ years. Additionally, she holds a degree in Graphic Design and has won more than 40 advertising awards throughout her career, including a CUNA Diamond Award for Brand Awareness, American Advertising Federation ADDY Awards, and Communicator Awards of Excellence.