Alicia Valencia Erb, CUDE
Vice President, Member Relations
Alicia Valencia Erb joined NASCUS in 2017 as vice president, member relations, responsible for retaining and augmenting the association’s membership base, as well as reaching out to the state credit union system to demonstrate the value of NASCUS membership. She has nearly two decades’ experience working with cooperative and credit union leaders, state trade associations and national credit union organizations, most recently as engagement strategist for the Credit Union National Association (CUNA) in Washington, D.C. – the nation’s largest and oldest national credit union trade group — where she developed and implemented strategies to strengthen and deepen association member engagement, retention, and affiliation. She also developed and executed programs and strategies to communicate the CUNA-state association/League value proposition among credit unions, working with state league leaders and credit union leaders across the nation. Before her career at CUNA, Erb was assistant director of membership, marketing and meetings for the National Cooperative Business Association (NCBA), also of Washington. She holds a bachelor of arts from the University of Maryland (College Park) and is currently pursuing her master’s degree in Marketing from Georgetown University.